Privacy policy

Privacy Policy

Last updated: June 30, 2026

LittleFurFolks operates this store and website, including all related content, features, tools, products, and services, to provide you with a focused shopping experience for dog wellness products (the "Services"). This store is built on Shopify, which helps us deliver the Services to you. This Privacy Policy explains how we collect, use, and share your personal information when you visit, browse, or make a purchase through our Services, or when you reach out to us directly.

Please read this Privacy Policy carefully. By using or accessing the Services in any way, you acknowledge that you have read and understood how we handle your information as described here. If there is ever a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to personal information.

Personal Information We Collect

"Personal information" refers to data that identifies you or can reasonably be linked to you. It does not include anonymized or de-identified data. Depending on how you interact with our Services, we may collect or process the following categories:

Contact details — your name, billing address, shipping address, phone number, and email address.
Payment information — credit or debit card details, payment confirmation, transaction records, and related financial data.
Account information — username, password, security questions, preferences, and settings if you create an account.
Order and transaction data — items you view, add to your cart, purchase, return, or cancel, along with your order history.
Communications — the content of messages you send us, such as customer support inquiries.
Device and technical data — browser type, IP address, device identifiers, and network information.
Usage data — how and when you navigate and interact with our Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you when you create an account, place an order, contact us, or otherwise voluntarily provide information.
Automatically through the Services via cookies and similar tracking technologies when you visit our website.
From service providers we engage to support our operations, who may collect or process data on our behalf.
From business partners or other third parties in the ordinary course of operating our store.

How We Use Your Personal Information

We use personal information for the following purposes:

Providing and improving the Services — to process orders, handle payments, arrange shipping and fulfillment, manage your account, send order-related notifications, and continuously improve your shopping experience.
Marketing and advertising — to send promotional emails or direct mail, and to display relevant ads on our site or on third-party platforms based on your activity and purchase history.
Security and fraud prevention — to verify your identity, maintain a secure checkout experience, and detect or investigate potentially fraudulent or unlawful activity.
Customer communication — to respond to your inquiries and maintain our relationship with you.
Legal compliance — to fulfill legal obligations, respond to lawful requests from authorities, and enforce our policies.

How We Share Personal Information

We may share your personal information with third parties in the following circumstances:

With Shopify and other vendors who provide services on our behalf, such as payment processing, logistics, data analytics, customer support, and cloud infrastructure.
With advertising and marketing partners to help us run targeted campaigns. You may opt out of interest-based advertising at any time by contacting us or visiting our data opt-out page.
When you request or consent to sharing, such as when using a social login or directing us to ship to a third party.
In connection with a corporate transaction such as a merger, acquisition, or restructuring.
When required by law, regulation, or valid legal process.

Our Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes certain information about your use of our store in order to provide and improve the platform. Information submitted through the Services may be shared with Shopify and its sub-processors, who may be located outside your country of residence. To learn more about how Shopify handles your data, visit the Shopify Consumer Privacy Policy. You may also exercise certain rights over Shopify-processed data at https://privacy.shopify.com/en.

Third-Party Links

Our Services may contain links to external websites we do not operate. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any personal information.

Children

Our Services are intended for adults only. We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction. If you believe a child has provided us with personal information, please contact us so we can delete it promptly.

Security and Retention

We take reasonable precautions to protect your personal information, but no method of transmission or storage is completely secure. We retain your personal information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have the right to:

Access personal information we hold about you.
Delete your personal information from our records.
Correct inaccurate information.
Receive a portable copy of your data.
Opt out of the sale or sharing of your personal information for targeted advertising purposes. You can exercise this right by contacting us directly.
Manage marketing preferences by unsubscribing from promotional emails at any time using the unsubscribe link in our messages. We may still send non-promotional messages related to your orders or account.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted to this page with a revised effective date. We encourage you to review this policy periodically.